An Indie Writer’s Work is Never Done

I really dislike those people who insist that book marketing should be turned over to people who specialize in marketing. Supposedly, proper marketing requires giving up most of your writing time. Besides, why waste your time doing something that you’re not really qualified for? Well, my answer to that is that I wasn’t “qualified” to be a novelist until I got off my butt, starting writing, and learned how to revise and edit. If I’m smart enough to do that, I think I’m smart enough to learn marketing — and to allocate my time between the two.

So — I’ve been making a list of marketing things to do or to investigate. I write them down as I think of them or discover new sites to join or new techniques to use. The big thing to remember is that they don’t have to be done all at once. Writing the book wasn’t an overnight thing, and its future isn’t a flash in the pan, unless I allow it to be. Every single thing I do to keep it selling is a step in the right direction.

If you pay attention, marketing doesn’t have to cost you a penny. I just read a Kindle Board post by a woman who paid a company for reviews of her book and was, basically, shafted. If you don’t know how to get reviews for your book without spending a load for incompetent reviews — not just negative reviews, but garbage from people who aren’t even familiar with the genre they’re reviewing, or who have no idea what a review involves — then maybe you should hire yourself a professional marketer.

I’m pecking away at the marketing in my own lazy way, setting priorities, and examining opportunities. We’re supposed to look at a writing career as a marathon rather than a sprint. I look at mine as a stroll. Coming up next, using Pubit to sell Hidden Boundaries on Barnes & Noble.


3 thoughts on “An Indie Writer’s Work is Never Done

  1. True. But you have to admit: writing is fun, marketing is dull. Writing is love, marketing is economics, drudgery, labor, toil, downers, and wow competitive. I’m having trouble making a cover; other people are putting out trailers and YouTubes. Alas!

  2. I can’t say I enjoy the marketing, but it’s a challenge. It’s something new to learn, and that’s always interesting. I had to get through the cover thing, too. Wait for one that never arrived, then settle temporarily for one that wasn’t really what I wanted. So I learned a bit about manipulating graphics that I didn’t know before, and did it myself. I’d still love to have the cover that son #1 sketched out, but I’m happy with my own version.

    I never look at book trailers, and there’s controversy about how useful they are. For the time it takes to create one, especially if you know absolutely nothing about how to do it, it probably isn’t worth it. As for YouTube — fuhgeddaboutit. If marketing is going to take a chunk of time that you’d rather spend writing, why pick the methods that take the most time and effort with no more promise of success than any other method? Trailers and videos are splashy and make an instant impact, but you need methods that work over a long period, even if they aren’t spectacular.

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