I really dislike those people who insist that book marketing should be turned over to people who specialize in marketing. Supposedly, proper marketing requires giving up most of your writing time. Besides, why waste your time doing something that you’re not really qualified for? Well, my answer to that is that I wasn’t “qualified” to be a novelist until I got off my butt, starting writing, and learned how to revise and edit. If I’m smart enough to do that, I think I’m smart enough to learn marketing — and to allocate my time between the two.
So — I’ve been making a list of marketing things to do or to investigate. I write them down as I think of them or discover new sites to join or new techniques to use. The big thing to remember is that they don’t have to be done all at once. Writing the book wasn’t an overnight thing, and its future isn’t a flash in the pan, unless I allow it to be. Every single thing I do to keep it selling is a step in the right direction.
If you pay attention, marketing doesn’t have to cost you a penny. I just read a Kindle Board post by a woman who paid a company for reviews of her book and was, basically, shafted. If you don’t know how to get reviews for your book without spending a load for incompetent reviews — not just negative reviews, but garbage from people who aren’t even familiar with the genre they’re reviewing, or who have no idea what a review involves — then maybe you should hire yourself a professional marketer.
I’m pecking away at the marketing in my own lazy way, setting priorities, and examining opportunities. We’re supposed to look at a writing career as a marathon rather than a sprint. I look at mine as a stroll. Coming up next, using Pubit to sell Hidden Boundaries on Barnes & Noble.