“Write short. Really, nowadays shorter is better. Over fifty-percent of book sales revenue comes from selling eReader material. The first draft of my first novel was 93,000 words. I published it at 73,000 words. For today’s market, even that’s too long. Why? Because people are rushed, crushed, and stressed. They want an escape, and they want to move on. Fast, flashy, hip! And…being into paranormal, or crime…or sex, doesn’t hurt.
“It’s reasonable to label 45,000 words a novel. This is true especially if you are an Indie Author.”
You have only nine seconds to catch the potential buyer’s attention.
You must hook the reader in the first paragraph, preferably in the first line.
Prologues are unnecessary and just delay the reader in getting to the good stuff.
Pick a genre and stick to it.
Always show. Don’t tell.
Keep it short.