Looking at the Kindle books page on Amazon, I see that The Hobbit has been in the top 100 for the last 67 days. Why? Because publicity for the movie has blanketed the internet and probably television and every other form of mass media. Suddenly, everyone has to read The Hobbit, a book that has probably been toddling along with moderate sales to Tolkien fans.
NASA puts up a web page announcing that people have nothing to worry about. The end of the world is not at hand. Taxpayers’ money was spent to assure the ignorant that they can come out of their shelters.