If you still have the capacity to read something that takes more than two minutes to get through and actually requires that you get your thought processes into gear, I recommend one of Charles Stross’s recent blog posts. It’s actually the transcript of a speech he gave, and provides more than the shallow analyses of social media, tracking, privacy issues, etc., that are calculated to make you gasp with horror for a moment or two before you go on to the next trivial pursuit.
The question that always comes up (for me, anyway) when reading articles like this, is: is there any escape from the negative effects of current technologies that run the internet?
Suppose, like me, you don’t use any of the social media sites — no Twitter, no Facebook, etc. You don’t have a smart phone, or if you do, you don’t use any but the most basic apps — the ones that enable communication between two people in the form of speech or text — no internet, no movies, no social media, etc. You use an online-only name, have an avatar in place of a photo of your face, and you either ignore or anonymize demands for personal information.
Does WordPress attempt to pin down my likes and dislikes, my needs as a writer or a possible customer? I have no idea. But Amazon surely does. To a certain extent that makes Amazon my achilles heel, but there’s still very little they can do to direct my attention to consumer items they think I’d want to buy. Part of that failure is based on their having no idea exactly why I might look at items. Thus they have no way of anticipating whether I will or won’t look at them again and eventually make a purchase.
That’s the failure of algorithms that can’t deal with motivation, whether it’s about stuff to buy or how to vote. It’s also the failure of algorithms that are set up as nags, in the belief that sooner of later you will succumb to the demands, such as whitelisting sites rather than blocking their ads, because you’re guilted about using them without supporting them.
Escaping the all-seeing eyes is probably impossible unless you live in the woods and don’t use the internet or a cell phone, but you do have discretionary powers if you care to use them. If you choose not to, then you will have no right to complain when you find your ability to function as a free human being rated and limited by algorithms similar to those now being put in place in China. The United States is on the cusp of becoming an autocratic semi-dictatorship. The choice is to acquiesce or resist.